Sydney, Australia, February 7th 2012: (PRWEB) biNu, suppliers of a virtual smartphone app that dramatically improves the usability, performance and social connectivity of mobile phones,today announced they had been shortlisted in the Most Innovative Mobile App category for the GSMA 2012 Global Mobile Awards.
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The Global Mobile Awards are part of the annual GSMA Mobile World Congress.
“Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high quality field of contenders vying for this year’s Global Mobile Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month.”
With the biNu virtual smartphone app, feature phones take on the characteristics of a smartphone, while smartphones run faster on congested networks. By executing in the cloud, biNu is not constrained by the processing capability of a handset and allows feature phones and low end smartphones to run apps normally associated with high-end smartphones – such as social networking, social media and news services. Optimization and compression techniques are deployed giving both feature phone and smartphone users blisteringly fast access to the Internet.
“Being nominated for this prestigious award is a real achievement for biNu,” said Gour Lentell, co-founder and CEO at biNu. “Whilst there has been a lot of innovation in high-end smartphone technology, the market for low-cost smartphones and feature phones is huge and continues to grow significantly. Bringing innovation to these users – as biNu does – presents the company with an exciting opportunity.”
Today there are 5 billion mobile phone users, most of whom do not have high-end smartphones and who use their mobile as their primary internet access device. biNu connects them all to a super-fast, low cost, mobile, optimized social network of communication tools and instant application services.